No Brand Has Ever Done What HOKA Has Just Done...

No Brand Has Ever Done What HOKA Has Just Done...

November 01, 2018

For the second year in a row, HOKA topped the shoe count at the Hawaiian Ironman World Championships in Kona. No brand in history has dominated on road AND trail in the way that HOKA has in 2018, because just last month we were also the most popular brand amongst trail runners in the unofficial UTMB shoe count. Where just like KONA, UTMB is the pinnacle of the sport.

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Taupo Ultramarathon - Even the Most Experienced Athletes Have Races That Don't Go to Plan

Taupo Ultramarathon - Even the Most Experienced Athletes Have Races That Don't Go to Plan

October 29, 2018

"One would think that after years of races and running that I would be pretty experienced with nutrition and gear. This year’s Taupo Ultra was certainly not smooth running for me in more ways than one!" Read Emma McCosh's winning, but not so smooth race report here...

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Taupo Ultramarathon Course: Insider Tips From A Trail Running Legend

Taupo Ultramarathon Course: Insider Tips From A Trail Running Legend

September 30, 2018

Planning on running the Taupo Ultramarathon Course or part of it? Read on for a great analysis of the course, and some insider tips and advice from trail running legend, Curly Jacobs.

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Kinloch Marathon Winners Report

Kinloch Marathon Winners Report

September 19, 2018

HOKA athlete, Emma McCosh reports back after her win at the recent Kinloch Off Road Marathon Challenge. Read on for some good insights into the trails for the upcoming Taupo Ultramarathon, and how her BRAND NEW HOKA TORRENT's treated her...

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Shoe Review - The New BONDI 6 Is It Right For You?

Shoe Review - The New BONDI 6 Is It Right For You?

September 10, 2018

Hannah Lawrence, professional triathlete, pilates instructor and new mum, reviews the new Bondi 6.

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The simple trick to running fast downhill

The simple trick to running fast downhill

August 01, 2018

When I first found this section [of the Tunnel Trail], it was by accident. I got lost and was trying to find my way back down. I was going downhill and was like, ‘What is this? There’s no way someone can run this.’ The whole thing just seemed unfathomable. So I just walked down,” she says. “I tried to run a few parts, but said to myself, ‘This is stupid. I could fall.’ After that, I realized I needed to be able to run it. And I told myself the day that I could run that section is the day that I would’ve really started getting trail running.

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Laura Siddall - Highlights from Challenge Roth

Laura Siddall - Highlights from Challenge Roth

July 26, 2018

For 50 weeks of the year, Roth is a small, quiet town in the Bayern region of Germany. It’s about a 30-40minutes drive from Nuremberg, where you can fly into. Or there are the larger airports of Munich and also Frankfurt that are only a few hours away.

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Race Review: T42-24km- National Park NZ

Race Review: T42-24km- National Park NZ

June 29, 2018

The road back into shape has been quite a roller coaster of a journey for me. I have never been this out of shape before and my body just felt so weak and foreign to me after his birth. The concept of having to start from so far away from where I used to be and from where I wanted to be was quite overwhelming and despite trying to be very careful and smart about rebuilding, with very little sleep and hours of sitting around breastfeeding, I ended up having a few issues with my back and knees that have made the process even slower then I imagined it would be.

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Why fear can yield your best results

Why fear can yield your best results

June 25, 2018

HOKA Trail Athlete Jim Walmsley is known for pushing the limits and that applies to whatever gets in his path. While he might race fearlessly, Jim sometimes experiences fear just like the rest of us. Just living and training on the trails in Flagstaff, AZ means Jim is no stranger to the dangers of wildlife.

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Hannah Lawrence Shoe Review - Hoka One One Challenger ATR3

Hannah Lawrence Shoe Review - Hoka One One Challenger ATR3

June 20, 2018

Getting back in shape after the birth of my first baby has not been as straightforward as I imagined it would be! So my goal has been to focus mostly on regaining my running fitness and get back into trail racing first.

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Why do you run? Meet six inspiring women and hear their “Why”

Why do you run? Meet six inspiring women and hear their “Why”

May 16, 2018

What motivates you to get out the door in the morning? At HOKA, we’re constantly inspired by hard-working, incredible women who find time in their busy lives to run. Watch Women Who Fly: We Are All and see six inspiring women and their extraordinary lives as mothers, artists and athletes. This video will make you want to get outside and run.

Featuring HOKA Athletes Ce’Aira Brown, Julie Moss and Kellyn Taylor; women’s transcontinental record-holder Sandra Villines; cartoonist and filmmaker Hilary Campbell and HOKA marketing team member and former NAIA All-American runner Theresa Bradford.

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HOKA Athlete Scott Smith runs the 2018 Boston Marathon

HOKA Athlete Scott Smith runs the 2018 Boston Marathon

May 01, 2018

The race was like nothing else I've experienced, mentally and physically. We went out much faster than I anticipated and I began to feel sore very early in the race. I've never felt that bad that early in a marathon and my biggest mental challenge was just convincing myself that I going to be okay.

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