“Radical change often comes about in trying to solve a simple problem. Our original goal was to improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.”
- HOKA ONE ONE® Co-Founders Jean-Luc Diard and Nicolas Mermoud
HOW IT ALL STARTED
Watch "The Rundown" and see how HOKA became, well HOKA. Meet our founders and see how trying to solve a problem lead to the creation of the brand you know and love.
Described as one of the toughest endurance races around - what is it that keeps luring top Pros and age groupers alike back to the heat box and suffer fest that is IRONMAN KONA. We sat down for a quick Q & A with Laura Siddall to get the insights...