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WELCOME TO THE HOKA FAMILY

February 06, 2018

WELCOME TO THE HOKA FAMILY

 

“Radical change often comes about in trying to solve a simple problem. Our original goal was to improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.”

- HOKA ONE ONE® Co-Founders Jean-Luc Diard and Nicolas Mermoud
HOW IT ALL STARTED
Watch "The Rundown" and see how HOKA became, well HOKA. Meet our founders and see how trying to solve a problem lead to the creation of the  brand you know and love. 




Also in HOKA BLOG

10 Things I Wish I’d Known About Trail Running Before I Started
10 Things I Wish I’d Known About Trail Running Before I Started

January 21, 2021

I started running on trails back in 2005. I was living on the eastern shore of Maryland and accidentally found myself running on a trail one day as a way to add some distance to my road run. I loved it from the first crunch of dirt and quickly found myself wanting to get as many of my running miles on the trails as possible. I liked how I’d sometimes get a glimpse of a turtle or a deer, how I saw a lot less man-made things, how the pine trees smelled, and how I didn’t have to worry about cars. I wrote this piece to help anyone who may just be getting into trail running, or who has always wanted to try it but wasn’t so sure it was for them.

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THE CARBON X 2 WITH HOKA SENIOR FOOTWEAR DESIGNER ODILE BOYER
THE CARBON X 2 WITH HOKA SENIOR FOOTWEAR DESIGNER ODILE BOYER

January 13, 2021

On May 4th 2019, one of HOKA's most innovative shoes was unveiled in a way that challenged limits. The Carbon X was showcased by HOKA athletes from around the world in attempt to conquer the 100K world record in Folsom, CA.
After another 18 months of development by the HOKA Design, Product and Innovation teams, the updated Carbon X 2 is here. We sat down with Senior Footwear Designer Odile Boyer to learn more about how the Carbon X 2 updated from its predecessor and how this shoe can help inspire athletes of all types to reach for their personal best.

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UNFINISHED BUSINESS: JIM WALMSLEY ON PROJECT CARBON X 2
UNFINISHED BUSINESS: JIM WALMSLEY ON PROJECT CARBON X 2

January 07, 2021

HOKA ultrarunner Jim Walmsley set the running world on fire with his 50-mile world record at the 2019 edition of Project Carbon X. However, he has some unfinished business, as he wasn’t able to hold that pace through 100K (roughly 62 miles). With the upcoming Project Carbon X 2 on January 23rd at 7am MST, Jim has a chance at redemption, so we sat down with him to learn about 2019’s race, how training has gone this year, and what his goals are for Project Carbon X 2, and more.

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