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WELCOME TO THE HOKA FAMILY

February 05, 2018

WELCOME TO THE HOKA FAMILY

 

“Radical change often comes about in trying to solve a simple problem. Our original goal was to improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.”

- HOKA ONE ONE® Co-Founders Jean-Luc Diard and Nicolas Mermoud
HOW IT ALL STARTED
Watch "The Rundown" and see how HOKA became, well HOKA. Meet our founders and see how trying to solve a problem lead to the creation of the  brand you know and love. 




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The Kona Konundrum! Why Laura Siddall's NOT Following the Norm
The Kona Konundrum! Why Laura Siddall's NOT Following the Norm

December 05, 2018

Kona, The Ironman World Championships. The most hyped and talked about race of the year. The sole focus for many triathletes over their year or even their careers. But should a pro triathlete put 'all their eggs in one basket' and sacrifice their season for just this one race. HOKA athlete, Laura Siddall gives her take on this konundrum and her 2018 Kona race run down.

 

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Tarawera Ultramarathon - How to get the most from your race experience
Tarawera Ultramarathon - How to get the most from your race experience

November 24, 2018

Vajin Armstrong is a 7 time finisher of the Tarawera Ultramarathon, and has finished on the podium everytime. His first victory came in the 2018 62km race. Here are Vajin's top 5 tips on how to make the most of your Tarawera Ultramarathon experience.

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No Brand Has Ever Done What HOKA Has Just Done...
No Brand Has Ever Done What HOKA Has Just Done...

October 31, 2018

For the second year in a row, HOKA topped the shoe count at the Hawaiian Ironman World Championships in Kona. No brand in history has dominated on road AND trail in the way that HOKA has in 2018, because just last month we were also the most popular brand amongst trail runners in the unofficial UTMB shoe count. Where just like KONA, UTMB is the pinnacle of the sport.

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