Other Brands:  Chaco  |  Gu Energy  |  Head  |  Jetboil  |  Marmot  |  Scarpa

WELCOME TO THE HOKA FAMILY

February 06, 2018

WELCOME TO THE HOKA FAMILY

 

“Radical change often comes about in trying to solve a simple problem. Our original goal was to improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.”

- HOKA ONE ONE® Co-Founders Jean-Luc Diard and Nicolas Mermoud
HOW IT ALL STARTED
Watch "The Rundown" and see how HOKA became, well HOKA. Meet our founders and see how trying to solve a problem lead to the creation of the  brand you know and love. 




Also in HOKA BLOG

300 Pounds and Running
300 Pounds and Running

April 05, 2019

Some people run to lose weight. Some people run for the mental health benefits. I run because I’m defiant. Yes, you read that right. There’s a quote from Jack Fraser that says, “According to all known laws of aviation, there is no way that a bee should be able to fly. Its wings are too small to get its fat little body off the ground. The bee, of course, flies anyway. Because bees don’t care what humans think is impossible.”

Continue Reading

FIND YOUR HOKA RUN HUB
FIND YOUR HOKA RUN HUB

April 02, 2019

Joining your local running store's run club is a great way to meet other runners in your area; talk to locals about the best spots to run; plus get advice & learn about the new HOKA shoe models out there. 

Continue Reading

Using fear as a motivator
Using fear as a motivator

March 20, 2019

LATOYA SHAUNTAY SNELL has had a busy year. In just 2018, she completed a list of races most people aspire to accomplish within their entire lifetime — Seattle Marathon, Chicago Marathon, New York City Marathon, several half marathons, various 5Ks and 10Ks, a few obstacle-course races and the JAVELINA 100K.

But, she’s nowhere near done yet.

Continue Reading