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WELCOME TO THE HOKA FAMILY

February 06, 2018

WELCOME TO THE HOKA FAMILY

 

“Radical change often comes about in trying to solve a simple problem. Our original goal was to improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.”

- HOKA ONE ONE® Co-Founders Jean-Luc Diard and Nicolas Mermoud
HOW IT ALL STARTED
Watch "The Rundown" and see how HOKA became, well HOKA. Meet our founders and see how trying to solve a problem lead to the creation of the  brand you know and love. 




Also in HOKA BLOG

The simple trick to running fast downhill
The simple trick to running fast downhill

August 01, 2018

When I first found this section [of the Tunnel Trail], it was by accident. I got lost and was trying to find my way back down. I was going downhill and was like, ‘What is this? There’s no way someone can run this.’ The whole thing just seemed unfathomable. So I just walked down,” she says. “I tried to run a few parts, but said to myself, ‘This is stupid. I could fall.’ After that, I realized I needed to be able to run it. And I told myself the day that I could run that section is the day that I would’ve really started getting trail running.

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Laura Siddall - Highlights from Challenge Roth
Laura Siddall - Highlights from Challenge Roth

July 26, 2018

For 50 weeks of the year, Roth is a small, quiet town in the Bayern region of Germany. It’s about a 30-40minutes drive from Nuremberg, where you can fly into. Or there are the larger airports of Munich and also Frankfurt that are only a few hours away.

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Race Review: T42-24km- National Park NZ
Race Review: T42-24km- National Park NZ

June 29, 2018

The road back into shape has been quite a roller coaster of a journey for me. I have never been this out of shape before and my body just felt so weak and foreign to me after his birth. The concept of having to start from so far away from where I used to be and from where I wanted to be was quite overwhelming and despite trying to be very careful and smart about rebuilding, with very little sleep and hours of sitting around breastfeeding, I ended up having a few issues with my back and knees that have made the process even slower then I imagined it would be.

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