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WELCOME TO THE HOKA FAMILY

February 06, 2018

WELCOME TO THE HOKA FAMILY

 

“Radical change often comes about in trying to solve a simple problem. Our original goal was to improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.”

- HOKA ONE ONE® Co-Founders Jean-Luc Diard and Nicolas Mermoud
HOW IT ALL STARTED
Watch "The Rundown" and see how HOKA became, well HOKA. Meet our founders and see how trying to solve a problem lead to the creation of the  brand you know and love. 




Also in HOKA BLOG

Why do you run? Meet six inspiring women and hear their “Why”
Why do you run? Meet six inspiring women and hear their “Why”

May 16, 2018

What motivates you to get out the door in the morning? At HOKA, we’re constantly inspired by hard-working, incredible women who find time in their busy lives to run. Watch Women Who Fly: We Are All and see six inspiring women and their extraordinary lives as mothers, artists and athletes. This video will make you want to get outside and run.

Featuring HOKA Athletes Ce’Aira Brown, Julie Moss and Kellyn Taylor; women’s transcontinental record-holder Sandra Villines; cartoonist and filmmaker Hilary Campbell and HOKA marketing team member and former NAIA All-American runner Theresa Bradford.

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HOKA Athlete Scott Smith runs the 2018 Boston Marathon
HOKA Athlete Scott Smith runs the 2018 Boston Marathon

May 01, 2018

The race was like nothing else I've experienced, mentally and physically. We went out much faster than I anticipated and I began to feel sore very early in the race. I've never felt that bad that early in a marathon and my biggest mental challenge was just convincing myself that I going to be okay.

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Trail Running Guru's review on the Mafate Speed 2 & Speedgoat 2
Trail Running Guru's review on the Mafate Speed 2 & Speedgoat 2

March 19, 2018

Fitness and ultra marathon guru, Ian Morgan is famed for his long-distance running and technical trail expertise. Here he gives a detailed review of the differences between HOKA's most popular trail running shoes - the Mafate and Speedgoat.  

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