Other Brands:  Chaco  |  Gu Energy  |  Head  |  Jetboil  |  Marmot  |  Scarpa

No Brand Has Ever Done What HOKA Has Just Done...

November 01, 2018

No Brand Has Ever Done What HOKA Has Just Done...

For the second year in a row, HOKA topped the shoe count at the Hawaiian Ironman World Championships in Kona. These triathletes are some of the fittest and most competitive endurance athletes in the world, and in the biggest race of their lives a majority chose HOKA! After dethroning Asics in 2017, Hoka One One once again prevailed as the most-worn brand—capturing the feet of 17.7% of the athletes. 

Brand 2018 2017
Hoka One One 17.7% 18.1%
Nike 14.9% 5.7%
Asics 11.9% 12.4%
Saucony 11.2% 12.6%
On Running 7.9% 6.9%
New Balance 7.0% 8.0%
Adidas 7.4% 7.3%
Brooks 6.3% 8.5%
Newton 3.9% 5.4%
Skechers 2.3% 3.7%
Altra 2.0% 2.0%

Other brands that show up: Salming, Zoot, Salomon, Topo, Reebok, Fila, Vibram, Kalinji, 361, Do Win, Puma, and others.

No brand in history has dominated on road AND trail in the way that HOKA has in 2018, because just last month we were also the most popular brand amongst trail runners in the unofficial UTMB shoe count. Where just like KONA, UTMB is the pinnacle of the sport.

So what shoes did these world class triathletes chose at Kona?

Overall the male competitors favoured the light and speedy Mach, whilst the women favoured the Clifton as their lightweight option. The Mach and Tracer featured in the front third of athletes with some quicker runners also choosing the incredibly light Cavu, with Clifton and Arahi making a showing about 15% of the way into the field, and Bondi 6 appearing in the second third of the field and especially deeper past the 13-hour mark, alongside competitors who chose the highly cushioned and deeply stable Gaviota.

 





Also in HOKA BLOG

Taupo Ultramarathon - Even the Most Experienced Athletes Have Races That Don't Go to Plan
Taupo Ultramarathon - Even the Most Experienced Athletes Have Races That Don't Go to Plan

October 29, 2018

"One would think that after years of races and running that I would be pretty experienced with nutrition and gear. This year’s Taupo Ultra was certainly not smooth running for me in more ways than one!" Read Emma McCosh's winning, but not so smooth race report here...

Continue Reading

Taupo Ultramarathon Course: Insider Tips From A Trail Running Legend
Taupo Ultramarathon Course: Insider Tips From A Trail Running Legend

September 30, 2018

Planning on running the Taupo Ultramarathon Course or part of it? Read on for a great analysis of the course, and some insider tips and advice from trail running legend, Curly Jacobs.

Continue Reading

Kinloch Marathon Winners Report
Kinloch Marathon Winners Report

September 19, 2018

HOKA athlete, Emma McCosh reports back after her win at the recent Kinloch Off Road Marathon Challenge. Read on for some good insights into the trails for the upcoming Taupo Ultramarathon, and how her BRAND NEW HOKA TORRENT's treated her...

Continue Reading