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No Brand Has Ever Done What HOKA Has Just Done...

November 01, 2018

No Brand Has Ever Done What HOKA Has Just Done...

For the second year in a row, HOKA topped the shoe count at the Hawaiian Ironman World Championships in Kona. These triathletes are some of the fittest and most competitive endurance athletes in the world, and in the biggest race of their lives a majority chose HOKA! After dethroning Asics in 2017, Hoka One One once again prevailed as the most-worn brand—capturing the feet of 17.7% of the athletes. 

Brand 2018 2017
Hoka One One 17.7% 18.1%
Nike 14.9% 5.7%
Asics 11.9% 12.4%
Saucony 11.2% 12.6%
On Running 7.9% 6.9%
New Balance 7.0% 8.0%
Adidas 7.4% 7.3%
Brooks 6.3% 8.5%
Newton 3.9% 5.4%
Skechers 2.3% 3.7%
Altra 2.0% 2.0%

Other brands that show up: Salming, Zoot, Salomon, Topo, Reebok, Fila, Vibram, Kalinji, 361, Do Win, Puma, and others.

No brand in history has dominated on road AND trail in the way that HOKA has in 2018, because just last month we were also the most popular brand amongst trail runners in the unofficial UTMB shoe count. Where just like KONA, UTMB is the pinnacle of the sport.

So what shoes did these world class triathletes chose at Kona?

Overall the male competitors favoured the light and speedy Mach, whilst the women favoured the Clifton as their lightweight option. The Mach and Tracer featured in the front third of athletes with some quicker runners also choosing the incredibly light Cavu, with Clifton and Arahi making a showing about 15% of the way into the field, and Bondi 6 appearing in the second third of the field and especially deeper past the 13-hour mark, alongside competitors who chose the highly cushioned and deeply stable Gaviota.



Using fear as a motivator
Using fear as a motivator

March 20, 2019

LATOYA SHAUNTAY SNELL has had a busy year. In just 2018, she completed a list of races most people aspire to accomplish within their entire lifetime — Seattle Marathon, Chicago Marathon, New York City Marathon, several half marathons, various 5Ks and 10Ks, a few obstacle-course races and the JAVELINA 100K.

But, she’s nowhere near done yet.

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What Really Happens Up Front?
What Really Happens Up Front?

March 07, 2019

There's only so much spectators can see and hear when watching an IM race - especially when it comes to the bike leg. What really goes on in the elite bunch when racing an IM? Are there race tactics or is it just survival of the fittest and the fastest. HOKA pro Mark Bowstead tells us how his race unfolded.

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Elevon Shoe Review - Yes It's Fast, Yes It's Light
Elevon Shoe Review - Yes It's Fast, Yes It's Light

December 30, 2018

Runner, Triathlete, and Pilates instructor, Hannah Lawrence takes the Elevon for a debut run and gives her independent feedback here. Does this shoe really FLY?

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