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No Brand Has Ever Done What HOKA Has Just Done...

November 01, 2018

No Brand Has Ever Done What HOKA Has Just Done...

For the second year in a row, HOKA topped the shoe count at the Hawaiian Ironman World Championships in Kona. These triathletes are some of the fittest and most competitive endurance athletes in the world, and in the biggest race of their lives a majority chose HOKA! After dethroning Asics in 2017, Hoka One One once again prevailed as the most-worn brand—capturing the feet of 17.7% of the athletes. 

Brand 2018 2017
Hoka One One 17.7% 18.1%
Nike 14.9% 5.7%
Asics 11.9% 12.4%
Saucony 11.2% 12.6%
On Running 7.9% 6.9%
New Balance 7.0% 8.0%
Adidas 7.4% 7.3%
Brooks 6.3% 8.5%
Newton 3.9% 5.4%
Skechers 2.3% 3.7%
Altra 2.0% 2.0%

Other brands that show up: Salming, Zoot, Salomon, Topo, Reebok, Fila, Vibram, Kalinji, 361, Do Win, Puma, and others.

No brand in history has dominated on road AND trail in the way that HOKA has in 2018, because just last month we were also the most popular brand amongst trail runners in the unofficial UTMB shoe count. Where just like KONA, UTMB is the pinnacle of the sport.

So what shoes did these world class triathletes chose at Kona?

Overall the male competitors favoured the light and speedy Mach, whilst the women favoured the Clifton as their lightweight option. The Mach and Tracer featured in the front third of athletes with some quicker runners also choosing the incredibly light Cavu, with Clifton and Arahi making a showing about 15% of the way into the field, and Bondi 6 appearing in the second third of the field and especially deeper past the 13-hour mark, alongside competitors who chose the highly cushioned and deeply stable Gaviota.



Work out with the Pros: Osslerian Fartleks with HOKA NAZ Elite’s Scott Fauble
Work out with the Pros: Osslerian Fartleks with HOKA NAZ Elite’s Scott Fauble

October 15, 2019

This workout teaches you to surge even when you aren’t feeling good — hopefully equipping you with the ability to make really hard moves during a race.

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September 19, 2019

Described as one of the toughest endurance races around - what is it that keeps luring top Pros and age groupers alike back to the heat box and suffer fest that is  IRONMAN KONA. We sat down for a quick Q & A with Laura Siddall to get the insights...

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Celebrating Māori Language Week
Celebrating Māori Language Week

September 11, 2019

Ngā mihi nui ki a koutou katoa. 
Greetings to you all. Te wiki o te reo Māori takes place this year between 9 and 15 September. Kia Kaha te reo Māori is the theme for this year's Māori Language Week.

Hoka One One Ambassador TIKI TAANE and his beautiful tamariki join us in celebrating Māori Language Week by helping us all pronounce a few of the beautiful Māori words found in the Hoka One One range.

Ka kite whānau!

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