While the minimalist trend was in full frenzy, we were winning mountain trail races and ultra marathons in our crazy-looking shoes. The smirks at midsoles twice the thickness of other running shoes soon turned to "ahas", as runners tried HOKA ONE ONE and felt the difference. Light and surefooted during a race, with more cushioning at the end, HOKA makes runners feel like they’re gliding over the ground.
Kona, The Ironman World Championships. The most hyped and talked about race of the year. The sole focus for many triathletes over their year or even their careers. But should a pro triathlete put 'all their eggs in one basket' and sacrifice their season for just this one race. HOKA athlete, Laura Siddall gives her take on this konundrum and her 2018 Kona race run down.